eCommerce sales will account for 10% of money spent by shoppers this year. If you run or manage an eCommerce store, it’ll help you a great deal knowing the latest trends in your industry. After all, knowing is half the battle won!
While you don’t have to follow all the trends listed here, the knowledge can help you identify areas in your online store where you can improve.
Let’s go! Get Chatty
They’re almost everywhere now. The global takeover of chatbots is imminent. Over the last year, Chatbots recorded a massive 24.3% growth (CAGR). In a end-user survey, 45% of users preferred chatbots as their first choice for raising customer service requests.
In another study by Drift, 38% of consumers preferred engaging with a bot over a human.
Say hello to our new chat overlords!
2021 is going to be a big year for chatbots. Salesforce’s global “State of Service” survey (August 2019) found that 53% of service organizations are planning to use chatbots within the next 18 months.
With the rise of messenger apps such as Facebook Messenger and WhatsApp, chatbots are slowly invading users’ mobiles too. And for a good reason.
Chatbots help you reach your customers in a fun and meaningful way. And it happens with the least friction possible. There’s nothing to download or install, no registration or login page. It’s right there for the users to jump into right away.